The Governor’s Highway Safety Program today officially launched its Memorial Day "Click It or Ticket" campaign, marking 20 years of seat belt safety awareness efforts that have saved countless lives.
To honor this milestone and show support for the cause, GHSP is asking North Carolinians to get out their cell phone cameras, snap a self-portrait of them buckled up while parked and share it on social media, using the hashtag, "#SafetySelfie."
"As the state that started "Click It or Ticket" two decades ago, we're known for finding unique ways to encourage people to fasten their seat belts," said Don Nail, interim director of GHSP. “The ‘#SafetySelfie’ is just one more example of our innovative approach to changing motorists' behavior for the better. By harnessing the power of social media, we hope to convince the small percentage of people who aren't buckling their seat belts that it's the right thing to do."